Belleville Boot Co. dodges bureaucratic bullet, averts layoffs, thanks to help from Bost

It’s not enough that Belleville Boot must compete against traditional makers of military footwear. Some of the biggest names in athletic footwear, including such heavy-hitters as New Balance, Nike and Under Armour, have also entered into the market for military-grade boots.

“Everybody’s jumping in,” Ferguson said in a recent interview. “Quite frankly, Nike has a huge brand, and Under Armour has a huge brand. The younger military troops are obviously drawn toward that.”