It’s not enough that Belleville Boot must compete against traditional makers of military footwear. Some of the biggest names in athletic footwear, including such heavy-hitters as New Balance, Nike and Under Armour, have also entered into the market for military-grade boots.


“Everybody’s jumping in,” Ferguson said in a recent interview. “Quite frankly, Nike has a huge brand, and Under Armour has a huge brand. The younger military troops are obviously drawn toward that.”


Read more here: